Skip directly to search Skip directly to A to Z list Skip directly to page options Skip directly to site content


This document is being maintained for historical purposes, but is now out of date. To view current guidelines please visit:

Guidelines for Health Education and Risk Reduction Activities

April 1995
Centers for Disease Control and Prevention
Atlanta, Georgia


      Core Elements of Health Education and Risk Reduction Activities

A number of core elements should be considered in health education and risk
reduction program and evaluation activities.

Effective Health Education and Risk Reduction program activities:

  - State realistic, specific, measurable, and attainable program goals and

  - Identify methods and activities to achieve specific goals and

  - Define staff roles, duties, and responsibilities.

  - Define the populations to be served by geographic locale, risk
    behavior(s), gender, sexual orientation, and race/ethnicity.

  - Assure that educational materials and messages are relevant, culturally
    competent, and language- and age-appropriate.

  - Include professional development for all program staff.

  - Include a written policy and personnel procedures that address stress
    and burnout.

  - Include written procedures for the referral and tracking of clients to
    appropriate services outside of the agency.

  - Provide for collaboration with other local service providers to assure
    access to services for clients.

  - Assure confidentiality of persons served.

Effective Health Education and Risk Reduction evaluation activities:

  - Include process evaluation. (See Appendices.)

  - Require consistent and accurate data collection procedures, including
    number of persons served, quantity and type of literature or materials
    distributed, and demographics of persons served.  A description of the
    tools to be used and definitions of various measurements (e.g., "unit
    of service" and "contact") should be outlined.

  - Include staff supervision, observation, evaluation, and feedback on a
    regular basis.  (See Appendices B-D.)

  - Include feedback from persons served.

  - Designate staff who are responsible for evaluation and quality
    assurance activities, for compiling and analyzing data, and for
    documenting and reviewing findings.

  - Define methods for assessing progress toward stated process
    goals/outcome objectives.

  - Include mechanisms for measuring the use of referral services.

  - Provide findings for program modifications.

This page last reviewed: Monday, February 01, 2016
This information is provided as technical reference material. Please contact us at to request a simple text version of this document.