Warning:

This document is being maintained for historical purposes, but is now out of date. To view current guidelines please visit:

• HIV/AIDS Guidelines and Recommendations   at http://www.cdc.gov/hiv/guidelines/index.html

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Table_B1

               Standards For Effective Public Information Programs

Public information activities must support other components of health education and
risk reduction activities.

Target audiences for public information activities must be selected, based on needs
identified through the community needs assessment. 

Objectives for public information must be based on a realistic assessment of what
communications can be expected to contribute to prevention.

Messages must be based on the target audience's values, needs, and interests.

Messages and materials must be pretested with the target audience to assure
understanding and relevance to their needs and interests.

Community representatives must be involved in planning and developing public
information activities to ensure community "buy in."

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