Warning:

This document is being maintained for historical purposes, but is now out of date. To view current guidelines please visit:

• HIV/AIDS Guidelines and Recommendations   at http://www.cdc.gov/hiv/guidelines/index.html

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Table_B4

                                 Media Idea List

     -  Introduce a new activity with a media breakfast.
     -  Promote participation in an activity or event.
     -  Take pictures at events, recognition ceremonies, presentations--use them to help 
        place stories in local newspapers or organizational newsletters.
     -  Announce personnel changes, celebrity involvement.
     -  Recruit volunteers or program participants.
     -  Announce grant awards or major contributions.
     -  Invite the media to any celebrations or recognition ceremonies.
     -  Tie events or information to the calendar--holidays, annual HIV/health-related 
        days, weeks, or months.
     -  Make statements on HIV-related public policies.
     -  Highlight local aspects of national stories.
     -  Weave media coverage (a video, audio excerpt, a slide of print coverage) into 
        community presentations.
     -  Report results from an intervention or activity.
     -  Communicate a message that will reinforce community intervention topics.
     -  Promote CDC PSAs to local stations, with local tags.
     -  Produce a series of articles or broadcast news or feature segments on the topic in 
        partnership with the media.
     -  Send a four-color postcard with live announcer copy for a PSA to radio stations.
     -  Produce a Q and A column or quiz for community newspapers.
     -  Seek coverage for events.
     -  Conduct a yearly campaign lasting for 3 to 4 weeks featuring activities such as 
        posters or displays in the community.
     -  Seek in-kind help, such as art work, video dubbing, and PSA and slide production 
        to entice a media outlet into becoming a program sponsor.
     -  Produce articles for constituent, trade, or employee newsletters.
     -  Write letters to the editor, op eds (a page of special features usually opposite the 
        editorial page), articles, or guest editorials to promote your topic through another 
        angle.
     -  Promote activities through media calendars of events.
     -  Produce a PSA or feature production (such as a call-in) on cable television, public 
        broadcasting (PBS) channels, university radio/television departments (perhaps as a 
        class project).
     -  Develop a newspaper supplement on HIV/AIDS.  The newspaper advertising 
        department can help you develop it and locate businesses to advertise.
     -  Identify, duplicate, and tag with your program identification any PSA developed 
        elsewhere (with permission).
     -  Meet with a newspaper editorial board. Tell them about your issue, related 
        community needs, and your position; urge them to take a stand and give you 
        coverage.

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