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This document is being maintained for historical purposes, but is now out of date. To view current guidelines please visit:

Guidelines for Health Education and Risk Reduction Activities 



April 1995
                
Centers for Disease Control and Prevention
Atlanta, Georgia

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                            Public Information

Division of Nutrition, Center for Chronic Disease and Prevention and Health
Promotion.  Nutrition Intervention in Chronic Disease: A Guide to Effective
Programs. New rev. ed. 

Atlanta, GA: Centers for Disease Control and Prevention, June, 1994.
Chapter 11, The Media.

Freimuth, V.  Are Mass Mediated Health Campaigns Effective? A Review of the
Empirical Evidence.  Bethesda, MD: National Heart, Lung, and Blood
Institute, Bethesda, MD, January, 1994.

Gaining Access to Media Resources, No. HTP-5, Holding Press Conferences,
No. HTP 13, Working with Media Gatekeepers, No. HTP-6, and Writing and
Sending Press Releases, No. HTP-4, Health Promotion Resource Center,
Stanford Center for Research in Disease Prevention, 1000 Welch Road, Palo
Alto, CA 94304-1885, 415-723-0003.  (fees)

Hartman, NS. The Media and You, A Basic Survival Guide.  National Public
Health Information Coalition.  Available from Jim McVay, Director, Health
Promotion and Information, 434 Monroe Street, Montgomery, AL 36130-3017. 
Cost $5.00

National AIDS Information and Education Program. HIV/AIDS Managing Issues,
July 1994, Atlanta, GA: Centers for Disease Control and Prevention. 

National AIDS Information and Education Program. HIV/AIDS Media Relations.
MS-F 59, Atlanta, GA: Centers for Disease Control and Prevention, July
1995.

National Institutes of Health.  Making Health Communication Programs Work,
A Planner's Guide. Washington, DC: U.S. Department of Health and Human
Services, April 1992. 

New York State Healthy Heart Program, New York State Department of Health. 
How to Conduct Special Events.  January 1993, Albany, NY.

Roper, W.  Health Communication Takes on New Perspectives at CDC.  Public
Health Reports 1993;108(2):179-183.
 
The Roper Center for Public Opinion Research.  The Roper Center collects
and stores public opinion data (e.g., knowledge, attitudes, and some
behaviors or behavioral intentions) collected by a number of survey
organizations.  Contact: 203-486-4440; PO Box 440, Storrs, CT 06268.

Wallack L, Dorfman L, Jernigan D, Themba M, eds.  Media Advocacy and Public
Health, Power for Prevention.  Newbury Park, CA: Sage Publication, 1993.
(fee)

American Social Health Association          919-361-8400

CDC National AIDS Clearinghouse             1-800-458-5231

National Association of People With AIDS    202-898-0414
1413 K Street, N.W., 10th Floor
Washington, DC 20005                    

The Condom Resource Center                  510-891-0455

Look for media resource guides in your public library, including:
    Broadcasting Yearbook       
    Broadcasting Cable Sourcebook
    Television Factbook
    Ayer's and Bacon's Directories


This page last reviewed: Monday, February 01, 2016
This information is provided as technical reference material. Please contact us at cwus@cdc.gov to request a simple text version of this document.
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